营销术语 & 我们常用的术语.

品牌 & 设计

品牌项目

改变或更新品牌核心视觉元素的设计项目. 标志,字体,颜色,图形元素,图像.

平面设计项目

将已建立的品牌应用于特定的附属品的设计项目.

发现

深入了解是什么让你的公司运转起来, 你的目标受众, 你的视觉和个性品牌特征, 你现在有什么痛点, 以及你希望你的品牌把你带到哪里.

Styleboard

概念板为品牌的视觉效果铸造愿景. A collaborative tool that allows us to refine the brand’s visual identity before we start any actual design projects.

商标的概念

宽泛的标志思想,抓住一个特定的方向,标志可以走. Common types of logo concepts include monograms, geometric, mascot, abstract, and symbolic.

标志的修正

标志概念的进一步发展和完善. 接受一个想法并将其发展.

标志套件

All of the logos a brand could need to make applying the brand cohesive and clean. 这通常包括一个主标志, 二级标志, 水平的标志, 垂直的标志, 堆叠标志, 和图标.

标志图标

标志的符号元素.

标志类型

徽标的样式化文本元素.

品牌资产

任何支持品牌的视觉形象. This can include bounding shapes, patterns, illustrations, icons, images, and much more.

欧博体育首页 & 举办

一般的欧博体育首页

API

API代表应用程序编程接口. An API enables two different programs to communicate with each other by making some parts of the website code available to developers.

Cache

缓存是数据的临时存储空间. When you visit a website, the files that you request are automatically stored in the cache.

CMS

Content management platform where users can edit the backend of a website using an easy, 没有代码接口.

CSS

CSS代表层叠样式表. 它是一种标记语言,负责欧博体育首页的视觉元素.

HTML

HTML代表超文本标记语言. 简单地说,它是一种用于创建欧博体育首页的计算机语言.

PHP

PHP代表PHP:超文本预处理器, 哪个是递归缩略词的例子. PHP是一种欧博体育首页器端(或后端)脚本语言.

响应设计

Responsive design ensures that a website is displayed correctly no matter what device the user is viewing it on.

欧博体育首页地图

站点地图是欧博体育首页上所有页面的大纲.

SSL

SSL代表安全套接字层. It’s a standard security protocol for ensuring that all data transmitted between the web server and the browser remains encrypted.

线框

线框s help designers to communicate to web developers how a website should be structured.

欧博体育首页托管

客户端时间

We include client hours every month for typical client requests like updating page content or adding a new team member. 请注意,工作时间不允许展期或累积.

自动更新

我们的团队将确保WordPress核心, 主题, and plugins are all updated on a monthly basis using our automated hosting platform.

备份

We perform daily backups (typically early morning around 3am) plus manual backups when we are performing maintenance or development tasks. We can perform a manual backup at any time if requested – along with a full backup of your website.

恢复点

We offer one-click restore points if you we ever need to rollback to a previous version of the website. 通常,这个过程只需要几分钟.

专用的欧博体育首页器

Our hosting platform includes fully dedicated servers which means your website will load faster and feature more reliable and consistent uptime.

环境

Our hosting platform includes fully dedicated servers which means your website will load faster and feature more reliable and consistent uptime.

安全

Our specialized WordPress hosting features rock-solid security including daily security scanning and firewall protection to keep your website safe & secure.

缓存,CDN & SSL

我们提供一些不错的津贴(免费),包括缓存, CDN, 和SSL,这些都可以帮助您的欧博体育首页加载更快,更安全.

月度报告

Each month our team will email you a report which outlines any updates or maintenance performed on your website along with updated site health statistics (PHP version, etc).

支持门票

Our team offers online support ticketing which enables you to create and monitor tickets 24/7.

社交媒体

有机社交媒体

提高后

When brands take a social media post and run it as an ad to people who haven’t followed the brand’s account but are likely interested.

旋转木马

Format option for both organic and paid social where you have multiple cards with images that users can swipe through.

内容的日历

A schedule that outlines the specific dates and times when you will publish content on a social media platform.

内容管理

寻找的过程, 选择, and organizing existing content from various sources and presenting it in a meaningful way to a specific audience.

直接的信息

Refers to sending a private message directly to another user’s social media inbox. 直接信息是潜在客户的绝佳媒介.

短暂的内容

在一段特定时间后消失的社交媒体内容(例如. Instagram的故事).

Feed

信息流主要由用户关注的人发布的帖子组成, 以及赞助或欧博最新网址内容.

追随者

Someone who decides to subscribe to your account or page so they can view your content regularly and get updates from your business. The # of followers of an organization or brand is a key metrics of how the audience on social media is engaging with the brand.

标签

A word or phrase preceded by a # sign used to connect posts on social media to other posts on the same subject or trending topic. 标签s make it easier for users to search and locate your content based on their searchable interests.

生物链接

A mini web page bild into your Instagram or TikTok account accessible through a link in the user’s bio and can link out to various external resources (ex. 欧博体育首页页面,其他社会档案,欧博体育首页信息,事件,产品等).

有机的欧博体育首页

How many unique people you can reach with your content without promoting it through paid channels. Occurs from followers engaging with posts or people seeing their social media friends sharing or engaging with the content.

固定职位

出现在公司页面顶部的附件. This is a great way to draw attention to important content long after you’ve posted it.

Reels

An Instagram feature that allows users to create short-form video content and share them on their Reels, 故事或饲料.

Share

指的是一条内容被转发了多少次. 可分享的内容或有用的内容, 娱乐, and inspiring is more likely to get shared by users and expand your content reach.

社会听

A marketing strategy that involves monitoring and analyzing online conversations related to a brand, 行业, 或主题.

Story

可以与其他用户分享的图片和短视频的集合. 内容会在24小时后消失,使其变得短暂.

用户生成内容(UGC)

任何内容(文本,视频,图像,评论等).)是由消费者而不是品牌创造的. 分享UGC促进真实性, 建立信任, 并推动自己的受众做出购买决定.

付费社交媒体

算法

指的是一套规则,帮助您的搜索引擎排名, 过滤器, 组织搜索结果和欧博最新网址. The goal is always to utilize the algorithm’s learnings to help improve your rank in social media ads and organic content placement.

A / B测试

也就是所谓的分割测试, is one of the basic social media testing tools to identify what marketing strategy works for your brand or service. 这个测试比较两种变体(例如. “照片vs视频内容”或“x短信vs .视频”. y messaging’) to compare results and optimize your efforts to convert consumers into customers.

文字-动作(CTA)

A statement or phrase that is designed to prompt an immediate response or action from the audience.

点击率(CTR)

衡量点击你的帖子的用户百分比. 计算公式为(链接点击次数/帖子展示次数或浏览量). 点击率越高,对你的欧博体育首页越有利.

转化率

Refers to the percentage of users who follow through a social post or ad’s call-to-action. This is a good indicator of a company’s marketing strategy performance as a whole.